Customer expectations are evolving with the development of digitalization. Improving the overall patient experience by blending technology and digital platform involves lot of data analytics and an active involvement of the marketing team.
Here is how you exploit the gifts of digital era to gain patients trust:
Create an online portal for instant access to medical records – Todays customer demands transperancy and ease of access to his reports. People are annoyed at the thought of human intervention, probably because it is slow and tedious. Building an online portal will not just enhance their overall user experience but also enhance trust and retention.
Be empathetic towards public reviews – listen to what your users have to say about your services. It could be positive or a negative review, it is important to understand their perspective as consumers and then respond to their views and comments. Yelps is an incredible online tool that helps doctors respond to online reviews in private or publicly. But make sure that any information reveaed [ublicly complies with the HIPAA
Create useful content – You can magnet in a large number of audience with content. Use the weapon nice and slow to gain the traction you deserve. Once your online repository is full of educational material or other types of relevant content, people start developing a trust in your brand. The content could range anywhere between how to carry out first aids to importance of vaccination.
Engage with your patients online – creating a HIPAA compliant app to connect with patients takes patient-provider relationship to a whole new level. Maintain online communications to develop a rapport with the patients which also works as a part of patient retention. Spruce is one such app that helps patients constantly stay in touch with their doctor for direct primary care practices.
Set a clear vision for your medical service brand– Craft a vision and a message that resonates within your services and how you deal with your clients. This is not just something that needs to reflect in your brochures and website, but in almost every product or service you are offering. Marketing with vision or a message is more impactful way of building up a brand as it helps to create a distinct image of you among the patients.
Share your story – As a doctor or a health service provider, it will add to your image if your patients know how you came into origin. Storytelling is one means of building trust and fostering good relations with the patients. When you share your vision of with the readers, be it as simple as the vision that led you into the hospital business, they understand how passionate you are about the work you do and that fosters a feeling of trust.
The other members of the race might be swallowing up traditional practices and opting duplicitous means to drive in more patients. But the patient now can no longer be tricked with below average services that only aim at stacking wealth at the cost of trust.
